Benefits for Individuals and Children?
Yes! Individuals (including children) benefit from MyTerms. They are the 'My' in MyTerms. MyTerms are contractual agreements (terms) about personal privacy that you proffer as the first party, and the company or website agrees to them as the second party before data is gathered or a relationship is started. It is a complete flip from today. Can you imagine limiting the use of cookies and tracking tech to only what you allow? You are an independent human with full agency.
Plain language agreements simply provide transparency and control. Think about parents or legal guardians establishing legal parameters for how others can engage with their children on the Internet. They set the limitations to the data attained, the the interactions allowed. It is a contract and individuals have "the right to be let alone". Age limits and controversial legislation about social media access can be replaced with parental controls. Control will emerge as a major positive, people will only release the minimum data required for a particular scenario unless they choose to consciously volunteer more. Then we can move to reciprocity; agreements enabling two-way beneficial, win-win relationships.
"Imagine... no more cookie notices. No more surveillance panopticons. No more creepy adtech. No more Internet of Nothing, Tub Accounts.." Read more in Doc Searls' blog, "A New Era Begins".
Benefits for Organisations
Organisations benefit from MyTerms through the increased trust the agreements engender over time AND compliance with personal data related regulations becomes easier.
MyTerms will set the stage for much better signaling of intentions and agreements between customers and companies, making The Intention Economy finally happen.
Far more interaction is possible when customers have scale, and an abundance of market intelligence can flow both ways between customers and companies.
Consider MyTerms a huge potential key to the future of customer service, customer relationship management (CRM), call centers, loyalty programs, continuous improvement, customer experience (CX), customer engagement (CE) and all the other complicated ways businesses today try to solve relationship problems from the maker or seller's side alone.
Benefits for Regulators and Policy Makers
Regulators and policy makers benefit from MyTerms through the equitable and transparent agreements. There is no hidden agenda, and both parties enter into agreement voluntarily.
