IEEE P 7012, nicknamed MyTerms (like IEEE 802.11 is nicknamed Wi-Fi), is from the Institute of Electrical and Electronics Engineers (IEEE), a global professional organisation that fosters technological innovation and excellence for the benefit of humanity.

This standard covers contractual interactions and agreements between individuals and the service providers they engage on a network, including websites. It describes how individuals, acting as first parties, can proffer their privacy requirements as contractual terms and arrive at agreements recorded and kept by both sides. 
 
Available January 2026

MyTerms will launch with 5 standardized personal privacy agreements and run in that mode for up to 6 months in order to gain market feedback. We will then update those agreements in advance of a full market launch.

The logic used to build the agreements is rooted in age-old, common sense principles that are not at all controversial. What is controversial is that these principles have been ignored and routed around for the last 20 years. MyTerms re-states them, and puts more muscle around protecting these principles and making them work in practice.

The key principles built into the MyTerms agreements are:

  • Be transparent about what you are asking for and plan to do with my data (The Principle of Transparency)
  • Do not ask for more of my data than you need for the purposes we are agreeing to (The Principle of Data Minimisation)
  • Do not do more with the data I give you access to than we have agreed to (The Principle of Purpose limitation)
  • Recognise that data should flow two ways, and that I should have ongoing access to my data with no barriers (The Principle of Reciprocity)

Each of our agreements are made available in three related formats:

  1. Plain language - maximum one page, designed to be in very simple and clear language (*) for everday audiences
  2. Machine readable - a range of formats designed to enable access to and interaction with the agreements by computers and agents
  3. Legal agreement format - the canonical interpretation of each agreement with levels of detail that support legal interpretation and reliance.

In all cases, where useful, the MyTerms agreements include links to the Data Privacy Vocabulary. That enables us to link to clear, expert-built perma-link definitions of all of the key words in our agreements,

MyTerms agreements are of two types: Personal Data Contribution and Relationship.

Relationship Agreements

These agreements are designed to support ongoing digital relationships, i.e. where this is an ongoing exchange of data between an individual and an organisational entity.

SD-BASE

The base level 'service delivery relationship' agreement is a very important piece of the MyTerms story. It is the base/ default relationship agreement that should be in place for any individual using an agent to propose a MyTerms agreement to an organisation.

SD-BASE-DP

A variant of the SD BASE agreement with the added requirement that the individual wishes to include a data portability request in their terms. They wish to have their own instance of the data generated within the relationship.

(*) Our master agreements are published in English (UK), but can and will be translated into many more languages. They will be made available in ways that support accessibility.

Data Contribution Agreements

These agreements are designed to support one-off contributions of data for a particular purpose. So, non-repeating data donations.

PDC-AI

An agreement that indicates you are willing to provide access to specific data under your control for the purposes of Training and Operating AI technologies.

PDC-GOOD

An agreement that indicates you are willing to provide access to specific data under your control to enable a Data for Good project.

PDC-INTENT

An enabler of The Intention Economy in which people can gather, curate and share intent data under their control.